How Do I Use Whatsapp Smartly For My Company?

WhatsApp is the largest messaging app in the USA with 9.4 million users. How do you benefit from this as an entrepreneur?

Only approaching your customers by phone and email is becoming old-fashioned. With a messaging application like WhatsApp you have many more options. This way you can personally help and convince your customers with images, videos and sound recordings.

Who is it suitable for?

First, WhatsApp is suitable for companies with customer service . With webcare via an app (appcare) you can respond effectively to a question or complaint. WhatsApp is very efficient as a channel. If you do appcare, you can expect a higher Net Promoter Score (NPS) (Greenberry). An NPS tells you to what extent your customers would recommend you to their environment. In fact, according to the American Express global customer service barometer, consumers are willing to pay 13 percent more if better service is provided.

Extra service is therefore good for the appreciation of your company. For example, a pizza courier can send a message via WhatsApp if he cannot find the address. As a technician you can, for example, ask your customer to send a photo of the broken boiler.

How do I do appcare?

Do you have a small business and do you want to do appcare? Then follow the following step-by-step plan:

Download and install WhatsApp on a company phone. The phone number is automatically linked to your account. Designate one employee to manage the phone

Choose a professional profile picture, your logo is ideal. Also enter an appropriate ‘status’ such as “How can I help you?”

Draw up guidelines for using WhatsApp. What are employees allowed and not allowed to communicate through the medium? Do you want to maintain a certain tone of voice?

Tell your customers that they can contact you via WhatsApp!

If you have a larger customer base, having just one person respond to messages isn’t practical. It is then smarter to give multiple employees access to the account via a special tool. Examples of such tools are TreeBranch and Watermelon.

How do I set up a campaign via Whatsapp?

Also try setting up a campaign with WhatsApp. For example, you can send funny videos or audio messages to individual customers. They are supposed to forward it to friends, so include this in your message!

Another option is to give customers the opportunity to talk to a special person.

For example, a well-known mayonnaise brand has set up a campaign in Brazil where the customer can sign up for help with cooking. The customer then has direct contact with the cook who helps him prepare a dish step-by-step. Do you own a catering business? Then think about letting your cook do the same!

How do I provide my target audience with information?

WhatsApp is a smart way to provide (potential) customers with interesting information. Messages on Twitter and Facebook are quickly snowed under. If you no longer want a message to be notified on WhatsApp, you must first open the message. The recipients will therefore read your message earlier. For example, do you have your own sports club? Then you can easily notify club members via WhatsApp if a training is canceled.

Please note, it is not the intention that your customers receive too many and irrelevant messages from you. They may find this disturbing. Always work towards communication from both sides. There must be a conversation between you and the customer.

What’s In An Online Marketing Plan?

Discussions about the usefulness of creating an online marketing plan are less common these days. What most entrepreneurs encounter is the question “What do I set up an online marketing plan?”. I describe the online marketing plan as an integrated part of a business plan. It fits in seamlessly with your current business strategy and, as with offline marketing, the framework is already established.

The basis of the online marketing plan

There are plenty of examples online marketing plans available. If you can no longer see the forest for the trees, start with the basics and don’t forget that everything is part of the marketing mix.

Step 1. Make a schedule

Description of the current Situation: What is the position of online marketing within the current business framework?

Objectives: What are your online ambitions?

Strategy: How will you achieve your goals?

Step 2. Record the tactics and work them out

Reach: Which digital tools do you use to reach and grow your audience?

Move and react: What do you do using the selected digital tools to generate and maintain the interest of your audience?

Buoys & amp; Binding: How do you turn your customer into an ambassador (influencer)?

Step 3. Measure the results of the tactics

Reach: How does your audience react?

Move and react: How do you respond to the reactions of your audience? Respond to the wishes of your audience and adjust the strategy if desired.

Buoys and & amp; Binding: How do you and your influencers share successes with your audience?

A child can do the laundry

Easier said than done? It’s not easy either. In my previous blog, The importance of an online marketing plan , I already mentioned this. I do have a few tips to ease the process, because that is writing a strategic plan.

Tip 1. Make use of available data. Many entrepreneurs forget what data they already have at their disposal. Consider, for example, annual figures, but the business plan also forms a good basis to keep aside. You don’t have to start from scratch.

Tip. 2. Tip from an ex-colleague: ANNA (Always Inquire, Never Answer). Make use of the knowledge of your sales staff, but don’t forget to ask your audience (including influencers) for help or advice. Both are much appreciated. Don’t make assumptions!

Tip 3. Set goals SMART : Specific, Measurable, Acceptable, Realistic, Time-bound. Especially the R is important. It is a tough job for many entrepreneurs to determine what is feasible.

Tip 4. Remember the 80/20 rule (Pareto Principle): Identify which products generate the most sales and are distinctive and focus on this in the beginning.

Tip 5. Outsource it: Leave it to a professional. A wrong strategy can have serious adverse consequences for your company. Do not hesitate to call for help.