Discussions about the usefulness of creating an online marketing plan are less common these days. What most entrepreneurs encounter is the question “What do I set up an online marketing plan?”. I describe the online marketing plan as an integrated part of a business plan. It fits in seamlessly with your current business strategy and, as with offline marketing, the framework is already established.
The basis of the online marketing plan
There are plenty of examples online marketing plans available. If you can no longer see the forest for the trees, start with the basics and don’t forget that everything is part of the marketing mix.
Step 1. Make a schedule
Description of the current Situation: What is the position of online marketing within the current business framework?
Objectives: What are your online ambitions?
Strategy: How will you achieve your goals?
Step 2. Record the tactics and work them out
Reach: Which digital tools do you use to reach and grow your audience?
Move and react: What do you do using the selected digital tools to generate and maintain the interest of your audience?
Buoys & amp; Binding: How do you turn your customer into an ambassador (influencer)?
Step 3. Measure the results of the tactics
Reach: How does your audience react?
Move and react: How do you respond to the reactions of your audience? Respond to the wishes of your audience and adjust the strategy if desired.
Buoys and & amp; Binding: How do you and your influencers share successes with your audience?
A child can do the laundry
Easier said than done? It’s not easy either. In my previous blog, The importance of an online marketing plan , I already mentioned this. I do have a few tips to ease the process, because that is writing a strategic plan.
Tip 1. Make use of available data. Many entrepreneurs forget what data they already have at their disposal. Consider, for example, annual figures, but the business plan also forms a good basis to keep aside. You don’t have to start from scratch.
Tip. 2. Tip from an ex-colleague: ANNA (Always Inquire, Never Answer). Make use of the knowledge of your sales staff, but don’t forget to ask your audience (including influencers) for help or advice. Both are much appreciated. Don’t make assumptions!
Tip 3. Set goals SMART : Specific, Measurable, Acceptable, Realistic, Time-bound. Especially the R is important. It is a tough job for many entrepreneurs to determine what is feasible.
Tip 4. Remember the 80/20 rule (Pareto Principle): Identify which products generate the most sales and are distinctive and focus on this in the beginning.
Tip 5. Outsource it: Leave it to a professional. A wrong strategy can have serious adverse consequences for your company. Do not hesitate to call for help.